Commercial Awareness Training Course

The DPSS Commercial Awareness Training Course is a balanced mix of both theory and practical application. Participants need a course that will enable them to gain both the insight and confidence to become more involved in the success of their organisation. Our courses use a range of teaching styles and methodologies; research shows that by utilising case studies, discussions and role plays, participants have a more meaningful and memorable experience.

Our bespoke commercial awareness courses take into account the organisation’s specific context which means that participants can see the direct linkage between the course and their own organisation’s situation.

Why is Commercial Awareness important?

It is widely accepted that to survive in business today, a business needs not only to be customer focused, but to actively seek new and innovative goods and services to gain a competitive edge. To do this, it is the individual employees that can add value and make a difference. It is often the employees, closest to the customer that know what the customers want and can make a valuable contribution to improving the business offering. Employees, therefore need to be aware of how their role in the organisation can play an essential part its success, both now and in the future.

Developing commercial awareness skills, should mean that individuals will be able to make a valuable contribution the business, which should add have a positive impact on the organisation’s performance.

DPSS Training Courses

Our courses are a balanced mix of both theory and practical application. Participants need a course that will enable them to gain both the insight and confidence to become more involved in the success of their organisation. Our courses use a range of teaching styles and methodologies; research shows that by utilising case studies, discussions and role plays, participants have a more meaningful and memorable experience.

Our bespoke courses take into account the organisation’s specific context which means that participants can see the direct linkage between the course and their own organisation’s situation.

We are an accredited organisation on APMG International (Accrediting Professional Managers Globally).

Key Messages

Our experience and research has identified a number of key issues within the field of commercial awareness, which will be emphasised throughout the course.

One of the key messages is that participants need to understand how their role within the organisation can contribute to the organisation’s performance and success. We believe that participants also need to be aware of how the organisation operates within its market. Here are also a number of basic commercial skills that will enhance the participants understanding and performance.

Organisation Awareness
  • Appreciate and assess the strengths and weaknesses of the organisation
  • Understand the market position of the organisation, its brands and USP
  • Understand how the individual’s role fits into the wider context of the organisation
Market Awareness
  • Understand the immediate market in which the organisation operates
  • Analyse competitors, suppliers and customers
  • Appreciate the importance of environmental scanning
  • Aware of how external factors impact on the organisation
Financial Aspects
  • Appreciate the basic relationship between costs, price and profit
  • Understand sustainable cost reduction and maximisation of profit
  • Understand the concept of total cost of acquisition
Legal and Contracting Aspects
  • Understand the key elements of a valid contract
  • Be aware of the deference between express and implied terms
  • Aware of express clauses that can benefit the organisation by improving contact management and reducing risk
  • Understand legal remedies of contract failure
Negotiation and Relationship Aspects
  • Understand the need for pre negotiation preparation in terms of understanding organisations needs and investigating supplier’s situation
  • Look at different negotiating styles, where they are appropriate and the impact on future commercial relationships
Risk Awareness and Risk Management
  • Identify the risk culture of the organisation
  • Understand how to identify, assess and mitigate risks
  • Understand the importance of risk management and the participants role in the process
Target audience

Our courses are suitable for new recruits to the organisation or for participants who need to improve their commercial awareness skills.

If you would like more details, please contact info@dpss.co.uk.