Whether you supply unique one off products/services or provide these things to the masses we all have to remember this golden rule – Exceed Expectations.
It is hard enough to run any kind of business but if we do go that “extra mile” then it can certainly make a difference.
Client feel valued and a good relationship is developed. Make sure when dealing with clients that they are treated with professional courtesy all the way through, kept informed of any changes and make sure you are meeting their needs.
The very first contact with a client is critical. If they receive a poor response on the initial phone call or e-mail it really gives a bad impression and that lingers in the customers thoughts unfortunately.
Its a good idea to see your company through fresh eyes right from the start and then question is everything up to scratch? Is you website up to standard, are the first points on contact in your business professional and up to the job, do you follow through with client service and whatever else you come across.
It really is obvious – go the extra mile and make your clients feel truly valued.