We have recently returned from the UAE for a major new client. This was a bespoke course created for them which was very well received. Ray Carter’s 10 C business model was a large topic of conversation. As a published and well respected author, Ray Carter was certainly able to deliver the course with an in depth knowledge and engaged the students with real life case studies and class debates. This kind of tutoring brings a new life to the subject and helps the student identify new concepts they can bring into their own processes.