Supply Chain Management, Sales and Marketing

“Two sides of the same coin?”

The Council of Supply Chain Management Professionals defines supply chain management as follows:

“Supply Chain Management encompasses the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities. Importantly, it also includes coordination and collaboration with channel partners, which can be suppliers, intermediaries, third-party service providers, and customers. In essence, supply chain management integrates supply and demand management within and across companies.”

This definition highlights that both the “buy and sell” side of commercial operations are part of supply chain management. Traditional supply chain management and contracting training and development have tended to focus on the “buy” side, whilst leaving the “sales” side to others.

A recent IACCM survey stated that “The big issues impacting the contracts, legal and procurement community show a growing divide between buy-side and sell-side. It is no surprise to find that Cost Control tops the list for procurement - but for sell-side personnel, the main issues are Excellence in Execution and Customer Service. In fact, there is only one issue in the top 5 that these groups have in common - cost control is in third place for the sell-side personnel. So what impact will this divergence have on negotiations? Clearly there could be increased complexity in achieving reconciliation”

We at DPSS therefore feel there is a need to integrate both sides of the equation to enable all professionals in the supply chain to be fully effective.


We have developed a number of sales and marketing related courses, in the context of the supply chain. These courses are available as bespoke in house courses, designed specially around the needs of the client organisation

Course Titles

Understanding the sales and marketing aspects of supply chain management

How to negotiate contracts with the sales and marketing team

How to integrate the “buy and sell” side of the organisations internal supply chain

How to utilize the supply chain team to develop sales and marketing plans

How to persuade and influence the buyer

How to develop internal and external customer relationships

How to prepare bids for public sector organisations

Online Marketing

People who manage the supply chain need to understand the concept of Search Engine Optimisation (SEO) and Social Media Marketing (SMM) is the collective process of improving the position of your website on search engine results pages such as Google, as well as all the other major search engines.

Social media is a powerful marketing platform that has become an integral part of everyone’s lives in recent years, connecting over 80% of the world’s population. Social Media enables more informal contact with clients and customers giving the perfect opportunity to promote the supply chain business, service(s), product(s) or news.

The initial research

The first part in the online marketing process is to undertake in-depth industry research relevant to the business and analyse the results to determine the best key-words and key-phrases that directly relate to the business.

From our research we then recommend the best keyword choices that will bring you maximum online brand awareness and return on investment.

Next step - the on-page website optimisation

Once we have determined the keywords to use to form the basis of your Online Marketing strategy we will then carefully optimise your website, ensuring all on-page elements are Google compliant and ready for the ongoing (also known as off-page) SEO process.

Your website is live but people will need to know it’s there. We offer a range of proven marketing solutions to really boost online presence.

The Services we provide

Ongoing (monthly) Google Marketing / Search Engine

Optimisation tasks we undertake as we run and manage the SEO campaign, the monthly ongoing work we undertake includes:

Meta tags (Google uses these to assess your website)

Optimisation of existing web page content (images & text)

Page titles and descriptions (you see these on Google search results pages)

Hyperlinks and images are all made SEO friendly

XML Sitemap is added, so Google knows how many pages you have on your website.
robots.txt file is optimised (Google uses this to determine which pages need to be indexed/ranked on results pages).

All website code is optimised (HTML/CSS)
Website load speed tests are conducted and optimised.

Google Analytics is installed to assess and report your website visitor traffic.

Google Webmaster Tools is installed to assess and report on the hits and search terms used by your customers to find your website

Google Marketing Campaign

Every month we perform many vital campaign tasks to ensure you continue to rank high on Google results pages, including:

5 x Citation Building to increase your online awareness

Keyword review, tweaking and recommendations

Homepage optimisation review and tweaks

Social Signal analysis and recommendations

Competitor analysis and recommendations

Competition Analysis

By analysing your main competitors who are ranking on that first page for your main targeted phrase, it will allow us to judge the time-scale you should allow in order to secure a top ranking. We will send you all the website metrics of your competitors against your own website.

Social Media is a crucial element and is instrumental to the success of your presence and awareness online. We can manage your Social Media

Social media is a powerful marketing platform that has become an integral part of everyone’s lives, connecting over 80% of the world’s population. Social Media enables you to have casual, more informal contact with your clients and customers giving you the perfect opportunity to promote your business. We manage your Social Media platforms helping to engage your target audience(s) and build the exposure of your business on Social Media.

Customer/client engagement is achieved through a combination of posting interesting content and engaging with your followers, as well as reaching out to new people. We connect your brand across the relevant Social Media platforms for your business.

Set up (if required), optimisation and day-to-day running of your Social Media platforms
Post a great mix of business content, news and community engagement daily to all Social Media channels we manage Strategic audience growth across your Social Media channels, helping to ensure that your content is shared and your brand awareness increases Monthly reporting, showing you the progression of the campaign.

Take a look at our Sales & Marketing Audit app >>

If you would like further details please email

Practical Contract Management

DPSS are making a new chapter of Practical Contract Management available for download on a fortnightly basis.

Practical Contract Management


Chapter 3 - Risk and Reward